In fact, 92 percent of consumers say they expect food and beverage companies and brands to actively help increase the recycling of their packages.*
* According to a national survey of more than 6,900 U.S. adults conducted for the Carton Council by Research+Data Insights.
Learn why influencer Natasha from @natashacooked always looks for products in cartons in the video below.
The carton is the first place to start!
The packaging itself plays a critical role in driving carton recycling action. Sixty-seven percent of consumers report they would assume a package is not recyclable if it did not have a recycling symbol or language on it. We also know that the majority of consumers look to a product’s packaging first to check if a package is recyclable. Don’t miss this opportunity to educate!
Help us spread the word that cartons are recyclable
- Add recycling information on-pack
- Add recycling information to your website
- Add recycling information to your sales and promotion materials
- Share recycling information through social media and other channels
Food and beverage cartons are recyclable! Now that more than 62% of U.S. households have access to carton recycling, it is more important than ever to for brands to help spread the word.
The following toolkit materials allow you to easily incorporate content into your brand’s website, emails, Facebook, Twitter and Instagram channels to leverage our campaign activities and raise your brand’s commitment to sustainability at the same time.
Here’s a list of what’s in the toolkit and how to use it:
Content you can use in your own communications efforts, including:
- B&W You can recycle our cartons
- Green square You can recycle our cartons
- B&W square You can recycle our cartons
- Large Carton Council logo
- Small Carton Council icon
- Large Carton Council icon
- Vertical Carton Council logo
- Digital content:
- Recipes made of ingredients that come in recyclable cartons:
Thank you for helping us get the word out to your customers and followers.
Your Friends at the Carton Council