2013 marked a year of significant expansion for carton recycling. Thanks to collaborative industry efforts and support from communities nationwide, 48% of U.S. households now have access to carton recycling. Meeting the Carton Council’s goals for 2013, carton recycling access increased by 16.4% and expanded from 43 to 45 U.S. states.
The Carton Council credits this exceptional growth to voluntary private and public collaboration that includes industry companies and organizations, recycling facilities and local governments.
Since 2009, the Carton Council has focused efforts on building infrastructure and improving access to carton recycling nationwide. At that time, just 18% of U.S. households had access to carton recycling. Currently, 56.1 million U.S. households have access to recycle cartons, an increase of 160%.
A number of large-sized communities added carton recycling in 2013, including Tampa, Fla., Memphis, Tenn., and Columbus, Ohio. In total, 7.9 million households gained access in 2013. As more communities have expanded their recycling programs to include cartons, the Carton Council also launched a series of comprehensive public education campaigns to get the word out to local residents. The campaigns have included direct mail, television public service announcements, advertisements in local newspapers, and community event outreach, along with online digital ads and social media activities.