Survey Sheds Light on Role Americans Expect Food and Beverage Brands to Play in Recycling

Perspectives

There is an increasing need for the public and private sectors to collaborate to find and implement recycling solutions in communities across the country. A survey conducted by Research Data + Insights on behalf of the Carton Council of North America (CCNA) offers new findings that reveal that consumers overwhelmingly believe product companies and their brands play a crucial role in recycling. In the survey, which included 1,000 adults from across the U.S., 86 percent responded that they expect food and beverage brands to actively help increase the recycling of their packages.

U.S. consumers also indicated they look to the actual products they purchase for environmental information, even before turning to other resources. The vast majority (76 percent) reported they would look at the product’s packaging to learn if a package is recyclable. The second most popular place to determine recyclability was the product’s company website (33 percent), followed by the consumer’s city website at 26 percent.

This survey reiterates the importance of including a recycling message on product packaging. In an increasingly competitive and green-minded climate, consumers are revealing they expect food and beverage brands to actively help increase the recycling of their packages.

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